Branding


Sapia – The South African Petroleum Industry Association

The South African Petroleum Industry Association required a total rebranding based on some of the following criteria: A logotype reflecting the industry's main product with no reference to the typography, graphics or colour scheme of any of its member organisations, yet serving to represent the industry as a whole. I took my inspiration from the pipeline networks that transport petroleum throughout the country and of course the colour of oil, which incidently is not a corporate colour of any of its member companies.

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